About Rose

Born outside of Lima, Peru, Rose Alexander grew up in the suburbs of Philadelphia, Pennsylvania and went to a four-year university in the city. She relocated to the Tampa, Florida with her family after completing post-secondary schooling and has since lived, worked, and personally invested in many areas around the Tampa Bay area. She brings the effective combination of Northeastern tenacity when representing her client's interests, but does so with a mix of Southern charm, a calm demeanor and a smile.

Most important to Rose is providing the most excellent service to her buyers, sellers, renters, and investors in order to earn their trust, referrals, and repeat business. Rose has sold homes in all price ranges from starter homes and high-dollar estate properties to condominiums, manufactured homes, land properties, and investment properties. Rose knows what it's like to be in her clients' shoes and she brings both her experience and her expertise in contracts, negotiations, and local market conditions to every transaction.

Clients appreciate her flexibility, low pressure sales, patience, ability to listen and hear what a client wants, negotiation and analytic skills, and her ability to accurately price and market a home. Rose offers a wealth of skills and professionalism while simultaneously being highly motivated and committed to meeting her clients' needs. She believes that each and every client should feel as if they are the only customer - hands down.

Combined with Keller Williams' state-of-the-art technology and established network of agents, Rose is able to put her client's needs first and exceed their expectations by making the home buying and selling process as easy as possible.

All-in-one property management platform
  • Rental advertising
  • Lease management
  • Prospective tenant tracking
  • Financials & online rent
  • Applications & screening
  • Maintenance & repair
  • Lease contracts & on-call advice
  • 24/7 Maintenance coordination
Agent Services
  • Annual inspection
  • Review applicants
  • Lease preparation
  • Move in inspection
  • Move out inspection
  • Property showing
  • Turnover repair coordination
  • List of service pros for turnover

$60/mo first rental

$30/mo per additional rental. Billed annually.


stars: 5
5-star user reviews on Capterra
stars: 5
5-star user reviews on Software Advice
stars: 5
5-star user reviews on GetApp

Hear from our customers

Hemlane significantly facilitates the expansion of my property portfolio.
Hemlane customer David B.
David B.
9 rentals
Hemlane provides excellent affordable property management solutions to real estate owner
Hemlane customer Karen X.
Karen X.
4 rentals
I could not have kept costs down and realized additional revenue without Hemlane!
Hemlane customer Ini O.
Ini O.
2 rentals
This product is a great value & comes with excellent customer service & communication!
Hemlane customer Paul L.
Paul L.
35 rentals

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