Learn What Renters Want in 2025

Discover what’s shaping the rental market in 2025, straight from the tenants themselves. Our report reveals the top factors influencing whether renters stay, leave, or sign on for another year. Backed by fresh tenant survey data, you’ll learn what renters prioritize most: price, maintenance responsiveness, communication, and neighborhood safety.

Inside you'll learn:

• The #1 factor driving tenant renewals and what commonly makes them leave
• How tenant priorities are shifting in 2025 and what that means for your rentals
• Actionable strategies to improve tenant retention and protect your rental income

Key Takeaways:

• The #1 reason tenants renew: 74% said price is the deciding factor.
• How maintenance & responsiveness matter: 6% cited maintenance responsiveness as a top factor.
• Relationships influence renewals: 12% pointed to their relationship with a landlord or manager as a deciding factor.
• Location and safety still matter: 8% named neighborhood or location as the primary reason they stay or leave.