• 9 Reasons to Convert your Short-term Rental to Long-term
    Over the past 10 years, there has been incredible growth in short-term rentals. With the onset of COVID-19, things have changed. Find out why long-term rentals are better than short-term rentals.
  • Everything Landlords and Managers Need to Know About Coronavirus
    For landlords, Realtors®, and property managers, here is what you need to know in 2020 in the context of the novel coronavirus outbreak.
  • What Every Landlord Must Know About Fair Housing
    Did you know that you can be in violation of Fair Housing (and get fined for it) if you put “great family neighborhood” in your rental housing advertisement? The Fair Housing Act is a piece of legislation that was created to help create equality in neighborhoods across the country.
  • Top Tips for Managing Multiple Tenants and Roommates
    Many landlords think having multiple roommates will be a burden and damage the property. However, roommates can provide many advantages to landlords.
  • Risks with Venmo, Paypal, and Zelle, for Rent Collection
    Venmo, PayPal, Zelle and direct deposit are not good methods to collect rent for landlords, real estate agents, and managers. Find out why.
  • How to Handle Tenants with Pets and Service and Emotional Support Animals
    Pets and companion animals are becoming more common with tenants. As a landlord, learn how to respond to emotional support and therapy animals. And, learn more about whether to allow pets in your rental.
  • The Best Rental Property Management Software in 2025
    Discover the best rental property management software in 2025. Compare 15 top platforms with features, pricing, and recommendations for every portfolio size.
  • How to Advertise Your Rental Property in California
    Discover how to advertise your rental property in California, attract tenants fast, and maximize your income with our complete step-by-step guide.
  • How to Advertise Your Rental Property in Arkansas
    Discover how to advertise your rental property in Arkansas, attract tenants fast, and maximize your income with our complete step-by-step guide.
  • How to Advertise Your Rental Property in Georgia
    Whether you own a cozy Atlanta condo or a spacious home in Savannah, knowing how to advertise your rental property effectively is crucial to maximizing your investment. Georgia’s rental market is strong, but competition can be fierce. A poorly advertised property risks sitting vacant, while a well-marketed one can fill in days with a qualified tenant. This guide walks you through everything you need to know to advertise your Georgia rental property the right way. Why Rental Advertising Matte
  • NAICS Code for Real Estate Investment: Landlord's Guide
    In the world of real estate investment, small details can have significant consequences, especially when it comes to how your business is classified. If you've ever formed an LLC, applied for a loan, or filed your taxes, you've likely encountered something called a NAICS code. And if you’re a real estate investor, choosing the correct code isn’t just a formality—it’s a strategic move that can impact everything from compliance to funding eligibility. What Is a NAICS Code? The North American In
  • Tenant Liability Insurance vs Renters Insurance
    Learn the difference between tenant liability insurance vs renters insurance, what each covers, and which one renters and landlords need for peace of mind.
  • Byte-Sized Investment
    Tracy & Han used Hemlane to self-manage their rentals, save 70% of their time, and scale to over $10K/month in cash flow—without a property manager.
  • Getting Evicted? Don’t Panic — Here’s What You Can Do
    Facing eviction? Learn what to expect, understand your rights, and find legal help, rental assistance, and housing resources near you. Learn what steps you can do to prevent yourself from getting evicted.
  • When is Rent Due? Paying Rent for the Month Ahead or Behind?
    Wondering if rent is paid ahead or behind? Learn when rent is typically due, what “advance rent” means, and how to pay through platforms like Hemlane.
  • Rental Property Loans: Best Options & Investment Strategies
    Explore the best rental property loan options, financing strategies, and key factors to consider when investing in real estate for maximum profitability.
  • California Pet Rent Laws in 2025: A Guide for Landlords
    Learn about California pet rent laws, including deposits, fees, and tenant rights. Find out what landlords can charge and how to set clear pet policies.
  • Our Guide to Condominium Property Management Success
    Discover key responsibilities, challenges, and tips for successful condominium property management to create a well-maintained and thriving community.
  • 12 Best Property Management Software for 2025
    Discover the 12 best landlord software platforms of 2025 to streamline property management. Compare features, benefits, and find the perfect fit for your rentals!
  • Mitigate Eviction Risks: Effective Strategies with Property Management Tools
    Eviction is costly for landlords and tenants, with far-reaching implications. Eviction can cost landlords a lot of money and legal fees, while renters risk displacement, loss of residence, and rental history harm. As frequent evictions exacerbate housing instability and homelessness, communities suffer the ripple effects. Non-payment of rent, lease violations, and property damage are common eviction grounds, but preventive measures can reduce these risks. Landlords can reduce evictions b
Contents
  • What is ROI?
  • How to Calculate ROI
  • How Gross Rent Multiplier Works
  • Gross Rent Multiplier Formula
  • How to Project ROI with GRM
  • Other Ways to Use GRM
  • Conclusion

Using Gross Rent Multiplier (GRM) Formula to Project ROI

The gross rent multiplier (GRM) is an easy formula to use to uncover which rental properties are potentially the most profitable. What’s most surprising to many real estate investors is that the gross rent multiplier formula can also be used to project ROI.

Simply put. GRM is calculated by dividing the property price by the annual rental income.

Gross rent multiplier example: A duplex property is purchased for $250,000, and the monthly rent for each unit is $1,300. Your annual rent is $31,200, and therefore your GRM is 8. Generally speaking, a gross rent multiplier between 4-10 is considered good, but it is highly dependent on your local market. The lower the GRM, the healthier the investment.

An example of using the gross rent multiplier to project real estate returns

In this article, we’ll explain how to use the gross rent multiplier and ROI together to help narrow down your search for the most lucrative deals in your market.

What is ROI?

ROI – which is an abbreviation for ‘return on investment’ – is a ratio or percentage that compares the money you receive from an investment to the money you put into an investment. But just as importantly, ROI measures how efficient or potentially profitable one investment is compared to other alternatives.

For example, let’s assume you have $100,000 in capital available to invest.

If you put the money in a 1-year CD that pays 0.70% interest, your profit would be about $700. By comparison, if you used the same $100,000 to pay all cash for rental property your profit could be around $7,200 per year, depending on rent and expenses.

In this example, income-producing real estate is the more efficient investment because it generates nearly 10.3 times the return ($700 vs. $7,200) than a CD paying an extremely low rate of interest.

How to Calculate ROI

ROI is calculated by dividing the profit returned from an investment by the amount of money paid out of pocket:

  • ROI = Cash Received / Cash Invested

Cash received is the profit after all of your bills have been paid, including the mortgage. Using our rental property as an example, you would calculate the ROI like this:

  • $7,200 cash received / $100,000 cash invested = 0.072 or 7.2%

Of course, if you finance the property your ROI would be higher.

Using a conservative down payment of 25% ($25,000) your mortgage payment would be about $3,800 per year (principle and interest) and your cash received would be $3,400 after factoring the debt service:

  • $3,400 cash received / $25,000 down payment cash invested = 0.136 or 13.6%

Now let’s look at how the gross rent multiplier works, and how to use gross rent multiplier to project ROI.

How Gross Rent Multiplier Works

The gross rent multiplier (GRM) is an easy, back-of-the-napkin formula real estate investors use to narrow down a property search.

GRM is a ratio that compares the property price to the gross annual rent, without accounting for operating expenses or the mortgage payment. Everything else being equal, the lower the GRM is the better deal a property might be because it generates more gross rental income compared to the money invested.

Gross Rent Multiplier Formula

GRM is calculated by dividing the property price by the gross annual rental income:

  • GRM = Property Price / Gross Annual Rent

For example, if your $100,000 rental property generates gross annual rents of $14,400 (or $1,200 per month) the GRM would be:

  • $100,000 property price / $14,400 gross annual rent = 6.94

You can also rearrange the GRM formula to calculate what the gross annual rent should be. If you know that the market GRM for rental properties similar to the one you are looking at is 6.94, then you know the gross annual rent should be $14,400:

  • Gross Annual Rent = Property Price / GRM
  • $100,000 property price / 6.94 GRM = $14,409 gross annual rent

How to Project ROI with GRM

The main difference between the ROI and GRM formulas is that the return on investment calculation takes into account operating expenses while the gross rent multiplier calculation does not. That means to project ROI with the GRM formula you need to calculate what the operating expenses are.

When you’re buying a property that’s already rented, you can ask the seller for a P&L (profit and loss) statement. If the property has never been used as a rental, you can put together a pro forma to estimate income and expenses.

Or, you can use the 50% Rule which states that 50% of your gross rental income will be used for normal operating expenses such as repairs and maintenance, property management fees, and insurance and property taxes.

Let’s assume you’re thinking about buying a rental property with a purchase price of $120,000 in an area where similar properties have a GRM of 6.5. When you know these two numbers, you can project ROI with GRM in four steps:

1. Estimate gross rental income

  • GRM = Property Price / Gross Annual Rent
  • Gross Annual Rent = Property Price / GRM
  • $120,000 property price / 6.5 GRM = $18,461 gross annual rent

2. Calculate operating expenses

Using the 50% Rule, you can calculate the annual operating expenses for the property (excluding the mortgage payment):

  • $18,461 gross annual rent x 50% = $9,230 operating expenses

3. Calculate cash received

  • $18,461 gross annual rent - $9,230 operating expenses = $9,230 cash received

4. Project ROI

  • ROI = Cash Received / Cash Invested
  • $9,230 cash received / $120,000 cash invested = 0.077 or 7.7%

You can also use the same steps if you are financing the property.

If you’ve been approved for a $120,000 loan with a 25% down payment ($30,000) and a monthly mortgage payment of $379 (principle and interest), your ROI would be:

  • $18,461 gross annual rent - $9,230 operating expenses = $9,230 cash received before financing
  • $9,230 cash received - $4,548 annual mortgage payment ($379 x 12 months) = $4,682 cash received after financing
  • $4,682 cash received / $30,000 cash invested = 0.156 or 15.6% ROI

Other Ways to Use GRM

There are a couple of other ways real estate investors use GRM, in addition to calculating ROI:

Search for properties: GRM is an easy calculation to make to select only the most potentially profitable properties. If your minimum GRM is 6.5, you would only choose properties with a GRM of 6.5 or more for an in-depth analysis.

Fair market value: You can also use the GRM formula to estimate what the value of a property should be by multiplying the gross rental income by the GRM. If a property generates annual gross rent of $15,000 and the GRM is 6.5, the property value should be $97,500.

Conclusion

There are a variety of financial metrics real estate investors use to estimate property value and investment return. Two of the easiest and most useful calculations are gross rent multiplier (GRM) and return on investment (ROI).

Although GRM is used to estimate rental property value, you can also rearrange the formula and use the gross rent multiplier calculation to project ROI in just a few simple steps.

Get the Latest in Real Estate & Property Management!

I consent to receiving news, emails, and related marketing communications. I have read and agree with the privacy policy.

Recent Articles
The Best Property Management Software for Small Landlords
The Best Property Management Software for Small Landlords
The Best Rental Property Management Software in 2025
The Best Rental Property Management Software in 2025
More Articles
Popular Articles
Risks with Venmo, Paypal, and Zelle, for Rent Collection
Risks with Venmo, Paypal, and Zelle, for Rent Collection
How to Handle Tenants with Pets and Service and Emotional Support Animals
How to Handle Tenants with Pets and Service and Emotional Support Animals
Featured Tools
Finding and Selecting the Best Tenant
For a $2,000 monthly rental: 1. You lose $1,000 if you have your rental on the market for 15 additional days. 2. You lose $1,000+ for evictions. Learn how to quickly find and select a qualified tenant while following the law.
More Tools

The Future of Property Management

We handle the work. You collect the cash.

Get Started